Annual Conference

    2018 Annual Conference

2018 TACAC Conference Logo

April 22-23, 2018

Galveston, TX – Moody Gardens Resort

 The 2018 TACAC Conference, TACAC-stock:  Peace, Love and Admissions, will provide attendees opportunities for professional development and the ability to network with colleagues at the Moody Gardens Resort in Galveston, Texas.   

Registration & Cancellations/Substitutions

Exhibitor Registration

Sponsorship Opportunities


Site info & Transportation

Schedule and Work Day College Tours



Counselor College Fair and

Card Swap 


Keynote Address

Mobile App & Social Media




Registration is now closed! We will welcome on-site registration on Sunday, April 22 and Monday, April 23, 2018 at the Registration Desk.  On-site registrants will pay the Late Fee Registration listed below.


Regular Registration

January 2018 – March 30, 2018

Late Fee Registration

March 31, 2018 - April 9, 2018







Local Educators' Day



Counselor College Fair



Payments must be received by Friday, March 30 to ensure your participation.

Cancellation requests must be submitted IN WRITING ASAP at

All refunds are subject to a $15 processing fee.  A half refund minus the $15 processing fee is available if cancellation request is received by 3/30/18. No refunds will be processed for cancellations received after 3/30/18 or for no-shows.

There is no fee for substituting another participant if you are unable to attend.

Guest tickets are non-refundable.

Exhibitor Registration & Sponsorship

Exhibitor registration and sponsorship opportunities are available here. Exhibitors will receive one 6-foot table skirted table and one representative registration for $600 additional representatives for $220.  Company listing will appear in the conference app with contact information.  Additionally, our exhibitors will receive pre and post conference mailing list.  Pre conference list will be emailed on April 10, 2018. 

Reserve your exhibit space or sponsorship today!

Please contact Brad Durchslag for additional information.

Please use this form when shipping to Moody Gardens

Exhibit Hall will be open 12:00 - 6:15 p.m. on Sunday and 8:00 a.m.- 5:00 p.m. on Monday.

Sponsorship Opportunities:

Platinum Level $3000

Conference Social  Last night of conference.  Opportunity to run a commercial before the Woodstock party.

Monday Lunch  Logo on screen before the first day’s lunch.  Opportunity to run commercial before lunch begins.

Keynote Speaker  This is who will set the tone for the whole conference at the opening of conference. Roughly 300 to 400 of attendees present.  Logo on screen before the speaker and opportunity to run a commercial before speaker is introduced.

 Gold Level $2000:

Lanyards  Your logo will be on the conference lanyard, which the sponsor will provide.

Conference Registration Area  Your logo will be displayed as attendees are registering for the conference.

Conference App  Opportunity to have your website be the landing page after attendees download the app.  (There will not be a printed book so all attendees will use the app)

Conference College Fair  Your logo will be displayed and you will be announced as a sponsor for the Conference College Fair.  The college fair is where high school counselors and college admissions counselors will mingle.

 Silver Level $1500

Conference at a glance  This will be a one page document with all of the conference highlights.  Your logo will be on the front page of the sheet.

Water Stations  Your logo will be displayed at the water stations throughout the conference.  In the past, sponsors have provided water bottles to the attendees.

First Timers Session  Your logo will be displayed at the event.  Opportunity to welcome the first timers.  This event is for first-time attendees to meet the TACAC chair and other executive board members.  They will learn more about TACAC and how to get involved

Cell Phone Charging Station  Your logo will be displayed on the cell phone charging station.

Bronze Level $1000

Exhibitor Break (2 different opportunities available)  Between sessions and hosted in Exhibit Hall we offer refreshments for attendees while they network with vendors and other attendees.

Wellness Activity Your logo will be displayed and you will be announced as a sponsor for the the wellness activity.  In the past this has been Zumba or Yoga and is well attended.

Hand Sanitizer Station Your logo will be displayed on the hand sanitizer station.



A successful conference needs lots of volunteer assistance! If you are interested, please complete the volunteer form.

Site Info & Transportation

The conference will be held at the Moody Gardens Resort. 

There is a block of rooms reserved at the Moody Gardens Hotel for a special group rate of $159 per night. In order to get the special rate reservations must be made before *March 31, 2018 using the special group ID TACAC418.

Schedule (updated 3/19/2018)

Tentative 2018 Conference Schedule (session descriptions available here)

Exhibit Hall will be open 12:00 - 4:00 p.m. on Sunday and 8:00 a.m.- 5:00 p.m. on Monday.

Executive Board will meet Saturday afternoon.

Sunday, April 22, 2018

12:00 pm           Registration Opens

1:30–2:30 pm    First Timers’

4:30 pm             Exhibitors Break

5:00 PM             Session I

     1.1 60x30TX Strategic Plan, be Part of the Peace, Plan and Data
     1.2 What everyone should know about financial aid...but most don’t
     1.3 The College Counselor's Unofficial Guide to Professional Development
     1.4 Should I Stay Or Should I Go?
     1.5 Explain Fully on a Separate Sheet: the Special Circumstances Essay
     1.6 I Will Survive: kept thinking I could never transfer w/o you as my guide.
     1.7 Get ready for Boot Camp! A review of STARN's annual Summer College Bootcamp
     1.8 Bring Peace to Your Office: Managing Up in an Office Setting
     1.9 Peace, Love, and Fulbright
     1.10 Building a Strong Campus Visit Program With a Solid Foundation

     1.11 The ApplyTexas Application and High School Counselor Portal

6:15                   Session II

     2.1 Everything old is new again! Tackling your first years college counseling.
     2.2 Remember Way Back When...
     2.3 The Value of Added Context in Admissions
     2.4 Explore England Worksho“ your 101 on studying in England!"
     2.5 The Impact of Texting and Push Notifications on Enrollment Yield
     2.6 Leveraging Your Students to Create a College Going Culture
     2.7 Engage: Effective Management Practices for Student Employees
     2.8 2018 Government Relations Legislative Update
     2.9 Leveraging Data-Driven Insights to Evolve Your Enrollment Operation
     2.10 SAT Ambassadors

7:30 pm            Dinner & Awards

9:00 pm            Reception


Monday, April 23, 2018

6:00 am           Yoga

7:00 am           1-mile walk/3-mile run

7:30 am          Breakfast  

7:30 am          ACCEPT Meet-UP Breakfast

9:00 am          Session III

     3.1 The Family Goes to College
     3.2 Supporting With Love: Helping Parents Manage Expectations
     3.3 Tackling High School Graduation Requirements
     3.4 Increasing Engineering Education Access Through Texas A&M-Chevron Academies
     3.5 New Name, Same Goal: Changes to SPGP and how they affect us all 
     3.6 Counseling the College-Bound Student-Athlete . . . . . . . . a Whole Different Ballgame!
     3.7 Pack your bell bottoms, load up your Volkswagen's travel season!
     3.8 Understanding Data Resources and Student Search for Enrollment Officers
     3.9 Take stock: Admit, Waitlist, and Deny
     3.10 Woodstock vs Billboard: Looking Further Down the "Chart" for Insane Talent

10:15 am        Session IV

     4.1 ¿Comprehender¡n Mis Amigos y La Familia?: Admissions for Latina/o Students
     4.2 Don't 'Dis' My Abilities!
     4.4 Lara Gueguen will present solely for Texas OnCourse
     4.5 Mythbusters: Liberal Arts College Edition
    4.6 Healthier Advising: Information to help the health career focused student
     4.7 From A to Gen Z: Recruitment & Enrollment for a Digital-First Generation
     4.8 Wealth (or Lack Thereof) Doesn't Equal Knowledge (of the College Process)
     4.9 Exploring other options : Technical Programs in Higher Ed
     4.10 Beating the 8 Second Attention Span: Enrollment Vital Signs for Higher Ed

11:30 am        Business Meeting/Passing of Gavel/Lunch

1:00 pm          Counselor Card Swap

2:15 pm          Sponsor Reception/Roundtable (Invitation Only)

2:30 pm          Session V

     5.1 Sharing the DREAM by Serving Undocumented Students
     5.2 Coffee Talks: Engage the community and establish a college-going culture.
     5.4 Love Your Juniors: Junior Year Programming for a Large Public High School
     5.5 Navigating the Performing and Visual Arts Admission Process
     5.6 Helping Students Find Best Fit Colleges
     5.7 Connecting First Gen Students with Life-Changing Opportunities
     5.8 Find Your Fit: 3 Steps to Choosing a College Major and Career
     5.9 Countdown to College! Support seniors' transition to life after high school

3:30 pm          Break

4:00 pm          Session VI

     6.1 Regional SIG
     6.2 Per Diem Life: Navigating through your First Year Travel Experience
     6.3 Common App Update
     6.4 IEC SIG
     6.5 Transfer SIG
     6.6 It's Britney's 2007 all over again: How to Survive Office Change and Stress
     6.7 High School Success Strategies for Freshman and Sophomores
     6.8 From Ranching to Rosseau: What Should Kids Do During the Summer?
     6.9 Results-Driven Digital & Email Campaigns
     6.10 Re-positions of the Tradition Condition in the Admission Mission

     6.11        Special Interest Group:  Financial Aid and Admission Director/Recruiters who work with Latino Families

***          MENTORSHIP - Time/Location TBD (Invitation Only)

7:30 pm          Social


Tuesday, April 24, 2018

8:00 am         Breakfast

8:30  am        TACAC Committee Work Day 2018

TACAC Committee Work Day 2018

This year in the place of LDI, we be having the first ever Post-Conference TACAC Committee Work Day 2018.  This will take place the day after conference from 9-11am on Tuesday, April 24th in the Moody Gardens Resort.  We will be providing you with breakfast that morning, and you will work hand in hand with the Chairs of the Committee.  Please register for the work day here. We look forward to hosting you at 9am on Tuesday morning after TACAC-Stock 2018!



Announcing raffle ticket pre-sales!!!!  The sales from this raffle benefits the Anne Naman Fund.

Save money and time by pre-purchasing raffle tickets. As a bonus, you will get one free ticket for every five you purchase!

$5 = 6 tickets

$10 = 12 tickets

$20 = 25 tickets

$25 = 30 tickets

$50 = 60 tickets

$100 = 115 tickets

Raffle items secured at this point include a Mabry Farms hind quarter of beef, Kendra Scott jewelry, a Moody Gardens stay complete with four attraction passes and more. Skip the line and buy your tickets today!


If you are interested in serving on the raffle committee or donating goods/services to be raffled, please contact Jamar Keaton at



Bundles for Babies is a Community Service project started by a High School Junior from Galveston Ball High School. Bundles for Babies was started after Katherine Haver, who went on a Mission Trip to the Dominican Republic, worked and served moms who had given birth or were about to give birth in the hospitals. During this time she realized moms would have their babies and would not be given resources or education on how to care for a newborn baby. She designed the bundles to be portable so they can be given to these moms when they leave the hospital. Each bundle contains newborn supplies and basic information in Spanish with information on neonatal fevers, breast feeding, care of the umbilical cord, etc... The kit also contains diapers, baby wash, petroleum jelly, a baby thermometer, baby socks and washcloths. TACAC will be helping Katherine with the creation of these bundles. We will be donating zip lock bags, diapers, baby socks, onesies and other non-disposable baby items. A list will be provided closer to the conference. We will also be stuffing packets throughout the conference to help Katherine with transportation and distribution while in the Dominican Republic. Below is more information about Katherine. You can find out more about this incredible project at

Meet Katherine

My name is Katherine Haver and I am a Galveston Native and go to Ball High School. I have lived in Houston and Venezuela, but Galveston has always been my home. I am junior in high school and I want to major in nutrition and hopefully go into medicine. Currently, I am involved in cross country, soccer, swimming and water polo, which I enjoy immensely. My favorite subjects in school are English and Biology. I have always shown an interest in helping others and this project is the perfect opportunity to give back for me. I hope adults realize that my generation can do good for the world and can handle the challenges at hand. My main goal for this is to make a difference in the lives of others who are less fortunate. Thank you so much for giving me this opportunity, it is amazing to see that so many people want to help!

College Tours


The TACAC Conference Committee has coordinated the following college/university tours to be held in conjunction with this year’s TACAC Conference.  So that our college/university partners may be prepared for your visit, please RSVP for your tour here.

Saturday, April 21

  • 12:00 PM Houston Baptist University
This tour will be 1.5 hours in length.  Tour will include an Information Session, Campus and Residence Life/Housing tours.  Transportation will be provided.
  • 12:00 PM Rice University

This tour will be 1 hour in length.  Tour will consist of a campus tour.  Transportation will not be provided.  Please register for this tour at

  •  1:00 PM Texas A&M University – Galveston

This tour will be 2 hours in length.  Tour will include an Information Session, Campus and Residence Life/Housing tours. Transportation will not be provided.

  •  2:00 PM University of Houston-Main Campus

This tour will be 2 hours in length.  Tour will include an Information Session, Campus and Residence Life/Housing tours.  Transportation will not be provided.

Tuesday, April 24

  • 9:00 AM University of Houston-Main Campus

This tour will be 2 hours in length.  Tour will include an Information Session, Campus and Residence Life/Housing tours.  Transportation will not be provided.

  • 10:00 AM University of Houston - Downtown

This tour will be 1.5 hours in length.  Tour will include Campus and Residence Life/Housing tours. Transportation will not be provided.

  •  10:00 AM Prairie View A&M University

This tour will be 2 hours in length.  Tour will include an Information Session, Campus and Residence Life/Housing tours. Transportation will not be provided.


  • 10:00 AM University of Houston-Clear Lake

This tour will be 2 hours in length.  Tour will include an Information Session, Campus and Residence Life/Housing tours.  Transportation will not be provided.


  • 11:00 AM Rice University

This tour will be 1 hour in length.  Tour will consist of a campus tour.  Transportation will not be provided.  Please register for this tour at


  • 11:00 AM University of St. Thomas

This tour will be 1 hour in length.  Tour will include Campus and Residence Life/Housing tours. Transportation will not be provided.



Keynote Address:  The Price of Admission: The case for cultural intelligence

Admissions officers play a valuable role in the protection and growth of a university’s reputation. Each student accepted is endowed with the ability to strengthen or weaken the campus community. In a competitive environment, to whom should we extend that honor? What qualifications are most essential in our cultivation of the next generation of leaders and citizens? In a world that is threatening to retreat into tribalism, should we consider another form of intelligence other than grades?

Maria Dixon, PhD

Dr. Maria Dixon is currently the Senior Advisor to the Provost and Associate Professor of Organizational Communication, Director of Communication Studies, and adjunct associate professor of Homiletics at Southern Methodist University, in Dallas, Texas.

As the senior advisor to the Provost, Dr. Dixon oversees CIQ@SMU, Southern Methodist University’s signature campus wide initiative addressing diversity and inclusion. Designing an initiative that will launch SMU into the role of preeminent thought leadership on the use of cultural intelligence in higher education to address issues of human difference, Dr. Dixon’s research on race, identity, and organizational practice is serving as a launching pad for the University’s overall efforts.

 After a BS in Marketing from the University of Alabama, Dr. Dixon completed a Masters of Divinity and Masters of Theology from Emory University, as well as a PhD in Organizational Communication and Religion from the University of Missouri-Columbia.  Her research and professional consulting is focused on Strategic Communication for non-profit and religious organizations and the implications of identity, power, and organizational culture on strategic communication. Her work appears in the discipline’s top journals including: Management Communication Quarterly, The Journal of Communication and Religion, Business Communication Quarterly, and Southern Journal of Communication.

Recognized throughout her SMU career by students and peers alike for her passion for teaching/research, Dr. Dixon is the 2005-2006 Willis M. Tate award for service to Student Body; the 2009 Golden Mustang for outstanding teaching and research by junior faculty; 2010 Rotunda Award for Outstanding Teaching; and the 2011 of the “M” Award, SMU’s highest award for outstanding service to the University. In 2016, she was named an Altshuler Distinguished Teaching Fellow, SMU’s highest guild for outstanding teaching.

She is the author of the “View from Dixon Hall”, the highly rated blog on the Progressive Christian Channel of A regular contributor to the United Methodist Reporter and The Religious News Service, Dr. Dixon also writes for CNN and Time Magazine on issues of race and politics.

Dr. Dixon is an ordained Deacon in the North Texas Annual Conference of the United Methodist Church. She serves as the Scholarship Chair for the North Texas Alumni Association of the University of Alabama, an advisory board member of the Perkins Theology Center for Preaching Excellence, Preaching Mentor for the Academy of Preachers, and on the Advisor’s Board for Project Transformation. Maria is an avid fan of University of Alabama Football and exhibits her ecumenical side by remaining happily married to Rev. Jeff Hall, Senior Pastor of Cochran Chapel United Methodist Church (and Duke Alum) and proud mother of elementary students, Carnell, Harmony, and Faith.


Looking for a way to squeeze in some exercise during the conference?  Bring a buddy and join us for one of the following options:
Monday morning, April 23rd
·         6:30 AM – 60-minute Yoga Practice
·         7:00 AM – 1-mile walk or 3-mile run (map attached)
The first Educational Session of the day begins at 9:00 AM, so we’ve planned these fitness options early enough for you to get in a workout, eat some breakfast, and freshen up!  Participation is FREE—so encourage your colleagues to set an alarm and meet you for either yoga or some cardio!  Sign up for your fitness activity here.
If you have questions or if you would like to volunteer as a ‘pacer’ for the walk/run, please contact April Cano at
If you have questions about the conference, please contact one of the following people: