Location & Parking

Conference sessions will be held at the Lubbock Memorial Civic Center located at 1501 Mac Davis Ln, Lubbock, TX 79401. Please see the mapOur partner hotels are all within walking distance of the Civic Center. There is self-parking at all locations. Click here for a map of locations.

Conference Schedule

Conference Theme

The 2024 conference theme is HOPE.  Currently, in our profession we are experiencing dramatic change to the education landscape. From the recent SCOTUS decision, legislative decisions regarding access, affirmative action, race, equity and equality…this is heavy. However, we must find HOPE.  As leaders, learners, mentors, and mentees we need to define what gives us TACAC, in our profession, in our students, in our own lives.  

HOPE embodies optimism and a belief that positive outcomes are possible.  HOPE can be a feeling, a person, a story, a call to action. The imagery of wildflowers brings me hope.  Wildflowers in the logo represent qualities and symbols that resonate with human emotions and aspirations. Their presence can serve as a reminder that beauty, resilience, renewal, and unexpected joys are all part of the human experience, even during challenging times. 

Commemorative Gear

Shop for your commemorative HOPE conference gear where all proceeds from purchases will go directly to the Anne Naman Fund benefiting professional development. All items are made on-demand and ship directly to you. 

College Fair

TACAC will be hosting a college fair in Lubbock at the Lubbock Memorial Civic Center following the conference. 

Date: Tuesday, April 9, 2024
Time: 6 - 8 PM CST
Cost: $100 (members) or $150 (non-members)

We encourage our members to promote the college fair within their communities. Click on the image for a printable PDF. 


Keynote Speaker

Shawn Mason
Program Manager, West Texas Rural Education Partnership Initiative at Texas Tech

Shawn Mason served in various roles in rural schools in Texas for thirty-two years. He started as a teacher and coach, then moved to administration as an assistant principal, principal and director of special education. He ended his public school career as superintendent of a rural school in the Lubbock area. During his time as superintendent, Shawn worked with the late Dr. Doug Hamman to develop a partnership with Texas Tech University to place paid student teachers in his district to address the staffing crisis his district was experiencing. This initial partnership grew into what is now the West Texas Rural Education Partnership. The WTREP is a coalition of four universities, nine community colleges, and over sixty school districts which work together to benefit rural school districts in West Texas. Upon retirement from the public school system, Shawn joined the staff at Texas Tech. His primary role has been to span the boundaries between the university and the school districts that partner with Texas Tech. His role has recently changed, and he will now be the program manager for the WTREP initiative at Texas Tech, where he will continue to work with their school district partners to improve the educational outcomes of the students from rural areas of West Texas.

College Tours

Registration has closed for college tours. Final details sent the week of conference to those registered. Contact Jennifer Mauppin with questions.

Sunday, April 7
10:30 AM - 12 PM at Texas Tech University

Tuesday, April 9
10:00 AM - 11:00 AM at Lubbock Christian University (LCU) and option to attend chapel from 11:00 AM - 12:00 PM
10:00 AM - 12:00 PM at Wayland Baptist University
10:30 AM - 12:00 PM at Texas Tech University

Exhibitor & Sponsor Opportunities


Support your peers and the mission of TACAC at the conference this year by supporting the Anne Naman Raffle. This annual event brings fantastic prizes to you and every dollar donated goes right back to supporting you and the important work you do each day. 

Want to help us reach our goal? Nothing is too small to offer. If you are interested in supporting the mission of TACAC and your colleagues by making a donation, serving on the raffle committee or have leads for donations, please contact the Raffle Committee co-chairs.

Service Project

As we travel to Lubbock, we HOPE you will consider buying a book from our Amazon wish list as TACAC gives back to the local community. Our students have a story, we have a story and through your book donation you will find you can provide a student the opportunity to immerse themselves in a story. Your donations will be given to the Lubbock Independent School District libraries for students to read for years to come.

Find the Lubbock ISD Book Wish List at

If needing to ship your donation, please use:
Undergraduate Admissions - West Hall
ATTN: Maddi Alexander
Box 45005
Lubbock, TX 79409


We have several ways attendees can volunteer while at the conference. Please consider a volunteer shift and help us create the best experience for all attendees! Contact Crystal Riles with any questions. 

Volunteer Sign-Up


TACAC has partnered with Southwest Business to offer attendees a discounted rate and 25% more Rapid Rewards bonus points. 

Book your flights on using TACAC's Company ID (99117944) to qualify for eligible discounted rates. Make sure your Rapid Rewards® number is included in your booking to earn points on qualifying flights and to be eligible for the Rapid Rewards bonus points promotion for this event.

Qualifying discounts on eligible fares are for reservations booked between October 1, 2023 - April 4, 2024 through to/from Lubbock for travel from April 4-12, 2024. Click here for more information. 

 Registration Terms & Policies

  • Payment is due upon receipt and may be made by check or credit card only; purchase orders are not accepted.
  • Members can access their invoices by logging into the member portal and clicking 'Invoices' in the red menu bar.
  • Payments not received withing 30 days will result in cancelled registration. Late registrations must by paid by March 15 to avoid cancellation.
  • Requests for cancellations or substitutions must be submitted in writing to [email protected]
  • All refunds will incur a $15 processing fee per registrant.
  • Cancellation Schedule (based on date cancellation received):
    - Full Refund (less processing fee): October 1 - December 31, 2023
    - Half Refund (less processing fee): January 1 - February 15, 2024
    - No Refunds will be issued after February 15, 2024
  • Substitution requests must be submitted by March 1, 2024.
  • Registrants who do not attend (no-show) will not receive a refund. No exceptions.

Conference Contacts

Conference Co-Chairs: Elizabeth Jones & Rob Mooring

Click here to see where TACAC has been through the years.