Conference Theme
College Fair
Registration Policy
Sponsors & Exhibitors

Registration Details

Registration Opens: October 1 (member) and December 1 (non-members)
Member Rate: $250
Non-member Rate: $300
Local Educators Day (90 mile radius of site): $125
*Late fee of $50 charged beginning February 16

Conference sessions will be held at the Lubbock Memorial Civic Center located at 1501 Mac Davis Ln, Lubbock, TX 79401. Please see the map.

Registration Form

Conference Theme

The 2024 conference theme is HOPE.  Currently, in our profession we are experiencing dramatic change to the education landscape. From the recent SCOTUS decision, legislative decisions regarding access, affirmative action, race, equity and equality…this is heavy. However, we must find HOPE.  As leaders, learners, mentors, and mentees we need to define what gives us TACAC, in our profession, in our students, in our own lives.  

HOPE embodies optimism and a belief that positive outcomes are possible.  HOPE can be a feeling, a person, a story, a call to action. The imagery of wildflowers brings me hope.  Wildflowers in the logo represent qualities and symbols that resonate with human emotions and aspirations. Their presence can serve as a reminder that beauty, resilience, renewal, and unexpected joys are all part of the human experience, even during challenging times. 

College Fair

TACAC will be hosting a college fair in Lubbock at the Lubbock Memorial Civic Center following the conference. The conference rate at the host hotels will be honored for those staying for the college fair. 

Date: Tuesday, April 9, 2024
Time: 6 - 8 PM CST
Cost: $100 (members) or $150 (non-members)

Registration link will be available January 23, 2024.

Lodging & Parking

MCM Elegante - 801 Avenue Q, Lubbock, TX 79401
Online booking link 
Rate - $129 p/night + taxes and fees

DoubleTree - 505 Avenue Q, Lubbock, TX 79401
Online booking link or call 806-516-0400
Rate - $129 - $170 p/night + taxes and fees

Cotton Court - 1610 Broadway Street, Lubbock TX 79401
Online booking link (Group Code 2TAC635) or call 210-220-3054 or 806-758-5800 ext. 1 and ask for the 2024 TACAC Annual Conference Block.
Rate - $149 - $169 p/night + taxes and fees

Our partner hotels are all within walking distance of the Civic Center. There is self-parking at all locations. Click here for a map of locations.


TACAC has partnered with Southwest Business to offer attendees a discounted rate and 25% more Rapid Rewards bonus points. 

Book your flights on using TACAC's Company ID (99117944) to qualify for eligible discounted rates. Make sure your Rapid Rewards® number is included in your booking to earn points on qualifying flights and to be eligible for the Rapid Rewards bonus points promotion for this event.

Qualifying discounts on eligible fares are for reservations booked between October 1, 2023 - April 4, 2024 through to/from Lubbock for travel from April 4-12, 2024. Click here for more information. 

Conference Session Proposals

The annual conference call for proposals has closed. The TACAC Professional Development Committee has started reviewing proposals and will announce selections by the end of December. For more information please contact Michaela Alcorn or Kim Pondrom

Anne Naman Fellows

The Anne Naman Fellows Program is designed to enable admission professionals who work with students from under-represented populations and who work in a setting adversely affected by budget cuts or limitations to participate in professional development opportunities. The application is open to members and non-members. Deadline to apply is January 12, 2024. More information here.

Recipients will receive:

  • Complimentary one-year individual TACAC membership
  • Complimentary conference registration fee
  • Complimentary two-night single occupancy hotel accommodations
Apply Today

Middle Management Institute (MMI)

Mark your calendars! The TACAC Middle Management Institute (MMI) is back Sunday, April 7, 2024. MMI is a preconference professional development program designed for both current and aspiring managers working in higher education with three to five years of experience.

MMI kicks off the morning of the TACAC annual conference and is an intensive half-day program centered on building TACAC leaders. MMI attendees can expect a rigorous curriculum built around dynamic educational sessions and collaborative learning experiences between program participants. Attendees will hear from leaders in the field  and get hands-on experiences that will prepare them for management in higher ed.

Please note that MMI attendees must be a registered attendee for the annual conference to register/attend the preconference. Register for MMI on the conference registration form. Contact Hillary Everts for more information. 

Exhibitor & Sponsor Opportunities

We hope you will consider exhibiting and/or sponsoring the 2024 annual conference. Contact Jamie Kim or Kellen Lewis with any questions. 

Exhibitor & Sponsor Opportunities Packet
Exhibitor & Sponsor Registration Form

Thank you to our 2024 Sponsors!
The University of Missouri, The University of Texas at Austin, StriveScan, Texas Tech University, & Texas Tech Alumni Association

Registration Terms & Policies

  • Payment is due upon receipt and may be made by check or credit card only; purchase orders are not accepted.
  • Members can access their invoices by logging into the member portal and clicking 'Invoices' in the red menu bar.
  • Payments not received withing 30 days will result in cancelled registration. Late registrations must by paid by March 15 to avoid cancellation.
  • Requests for cancellations or substitutions must be submitted in writing to [email protected]
  • All refunds will incur a $15 processing fee per registrant.
  • Cancellation Schedule (based on date cancellation received):
    - Full Refund (less processing fee): October 1 - December 31, 2023
    - Half Refund (less processing fee): January 1 - February 15, 2024
    - No Refunds will be issued after February 15, 2024
  • Substitution requests must be submitted by March 1, 2024.
  • Registrants who do not attend (no-show) will not receive a refund. No exceptions.

Conference Contacts

Conference Co-Chairs: Elizabeth Jones & Rob Mooring

Click here to see where TACAC has been through the years.